A staple I do in all interviews in order to start things off is to ask
that you elaborate a bit about your service for those unfamiliar with it?
Rifat: Sinemia is a movie ticket subscription service that offers plans for every
type of moviegoer. From $4.99 for one movie ticket per month, to $29.99 for
one movie ticket every day of the month, any movie fan can find a Sinemia
subscription plan that works for them. Our pricing has been tested for
years in markets around the world, and while other movie ticket
subscription services have failed or changed from their initial offerings,
we are focused on sustainable pricing models. We also provide key features
that the every moviegoer expects, including advanced ticketing and seat
selection.
Could you give us a general outline of what’s provided in this new
“Sinemia Unlimited Movie Ticket Subscription plan”?
Rifat: Our new unlimited movie ticket plan includes one ticket to any 2D-format
movie up to every day of the month, without any blackout dates. It also
includes the ability to purchase tickets in advance and pick your seats.
This is supposed to be a sustainable model for seeing movies, what
elements of this setup do you believe lend into that aspect of longevity?
Rifat: The unlimited plan is actually one of our most popular plans in Europe, and
has been for some time. Through years of experience and plenty of testing,
we’ve determined the sustainable and long term price point of $29.99. This
price reflects the best possible price we can offer for a subscription of
this kind while ensuring long-term stability.
Sinemia has a number of plans available, what type of movie goer do you
feel this option is best suited for?
Rifat: This is for the mega movie fan who sees many movies every month, or even
multiple movies each week.
For those potentially interested in joining Sinemia, what’s an intriguing
aspect of the service you believe is most beneficial to the consumer?
Rifat: Our plans are focused on helping more moviegoers and families enjoy a night
out at the movies without having to pay an arm and a leg. By saving money
on tickets, and also taking advantage of other offers in the Sinemia mobile
app, like discounts at Restaurants.com for instance, we make those nights
out easier, more affordable and hopefully something our users can do more
often. The Sinemia team is made up of movie fans so we know how much fun a
night out at the movies can be!
Lastly I would like to leave a spot for you to say something or go over
anything I might have missed during the interview?
Rifat: I’d like to say that Sinemia is a great way to get out and see more movies
without breaking the bank. Our focus on sustainability means we aren’t
going anywhere, we’re here to stay and here to help moviegoers enjoy a
better night out at the movies.
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