Britbox One Million Subscribers Achieved

March 9, 2020 at 5:54pm
By Jason Stettner

The streaming service from BBC Studios and ITV in North America has achieved over one million subscribers. This is doubling the community since last January. It features the largest collection of streaming British television. It remains the fastest-growing targeted stand-alone SVOD service.

BritBox is noted as thriving by tapping into the underserved audience of women 45 years and older while strategically delivering them a stream of unparalleled British premieres. By super-serving this segment of the audience BritBox has gained their loyalty, which is reflected by the low single-digit churn rate, an incomparable metric in today’s multi-SVOD landscape.

“This is an incredible milestone for our nimble team at BritBox,” stated Soumya Sriraman, CEO & President of BritBox. “Our content mix of known, now, and new British TV shows is a potent concoction of programming which remains unbeatable.”

“Today is a real achievement from an ambitious SVOD service. Reaching the million mark means more people than ever are discovering BritBox’s rich offer of new and classic British shows. We look forward to BritBox continuing on this trajectory,” stated Tim Davie, CEO BBC Studios.

“It’s great to see BritBox reach its landmark one millionth subscriber in North America. Subscribers really value and love the unique and unrivalled British TV content we offer. To achieve profitability in less than three years is also a fantastic achievement and is a boost to our international expansion plan,” said Carolyn McCall, Chief Executive, ITV.

BritBox continues to expand its reach with new partnerships including Samsung, LG, and is available for $8.99 CAD per month—after an introductory free trial period—on Roku®, Apple TV 4th Gen, and all iOS and Android devices, AirPlay, Chromecast, and online. BritBox is also available on Amazon Channels for Prime members and on Apple TV Channels on supported devices. Read our review for one of the shows available below, or the general series hubs for other TV offerings.

Read our The Bay Season 1 Review
View our Series Hub